Brief of Campaign

In this unit of campaign we had to design a campaign for a charity shop to improve the quality of donations made to the charity shops in Wymondham. My group chose the red cross charity shop in Wymondham to start a campaign for. At the beginning of this unit we looked at Mary queen of charity shops which gave us some information on charity shops and what we can do to help the charity's. The target audience was for my campaign was everyone really it was aimed at younger people and older people because that way we could get a variety of things donated to the charity shop that way. The message we sent out to everyone was to donate your toys or clothes that you don't need anymore to the red cross charity. We weren't very successful because we got no donations but we think the main reason we didn't get any donations is because it was so near to christmas and people didn't have the time to have a clear out and donate some things, also some people would have already donated things before christmas. First we planned what we were gonna do in our campaign then we had to ring up the charity shop and arrange a time that we could meet them so that we could tell them what we were gonna do and asked them what else we could do to help the charity. In this campaign we produced posters, leaflets, TV Adverts, TIE performance, TIE workshop, video journals and letters/emails/phone calls. 
Our final presentation was the TIE(Theatre In Education) performance and workshop which went really well part from the performance wasn't to good because we had a few people missing and had to re-arrange the performance and add people in to play the missing peoples parts, but it turned out ok in the end even though we did get a bit messed up.