I must constantly ask myself if i am achieveing what i set out to achieve, and if not, why not - and then i should ask myself what i need to do to get nearer to achieving my attentions.
I must actively use my reflections to inform, shape or modify my work as i think appropriate.
When the campaign is over i should also include an investigation into the effectiveness of my campaign. This could be carried out by gathering feedback from your target audience using methods such as questionnaires or focus groups. I will need to:
- examine where i succeed and where you do not succeed.
- consider areas for improvement.
- alter intentions or plans where necessary in order to achieve my aims.